You Are Your Own Brand
My second post is up on the The Small Business Marketing Guide. This one is about branding your small business.
Large corporate businesses have one advantage over small businesses: they have more people and resources. Because they’re such vast collections of individuals, and it can be difficult for consumers to understand an organization that large, branding has been developed to control how consumers feel about a company and its products and services.
A brand is a collections of symbols and mental associations connected with a company or product. When defining a company’s brand, marketers seek to develop and align the consumers’ expectations, creating the impression that a product has certain qualities that make it unique or special.
In a small business, your brand doesn’t have to be a collection of symbols because you, the small business entrepreneur, are the brand. What you do and say reflects on all aspects of your business. You humanize your business in a way that corporate brand marketers could only dream about.
From Business Opportunities Weblog.
Original post by Dane Carlson