One of the most popular questions that I get asked is, “how do I close the sale?”

The truth is closing the sale should be, and often is, the easiest part of the sale. By spending too much time focusing on closing the sale, you are forgetting the most important aspects of the sale — everything else.

When you have done your job providing value, making a friend at all costs, making the prospect comfortable with the experience, establishing trust, and providing the help/answers/solutions the prospect needs, closing the sale simply becomes the next logical step.

My advice to those looking for new and improved ways to close the sale, is to take a step back and observe what is happening before you get to that point.