It is not easy condensing the entire sales process into one template or cheat sheet. But if pushed, I would point towards the format that has been the industry standard since the early 1950s.

It goes a little something like this:

1. Attention: The first step should always be to grab attention, this can be done via adverts, headlines, a catchy opening line etc. If you can grab attention and prospect the customer, then even better!
2. Interest: Build their interest by using an emotional appeal such as how good they will look to their boss when they make this deal that will save the company thousands of dollars!
3. Desire: Desire can be built by showing the features and benefits. A great example of this is a test drive in a car.
4. Conviction: At this point you need to give them logical ammo to help them see the purchase as a logical and intelligent one. This can be done via testimonials, facts, stats etc…
5. Action: Without action, nothing happens. You really need to finish by encouraging some form of action. This may be an order, an address, their email details etc..

This sales process will be just as effective in offline and online worlds, so make a note of it, bookmark this page and use it as your sales template for future sales.

Original post by The Salesman