Seth Godin Deconstructs Marketing BS
Well, well, well. Once again, a relatively innocuous post about marketing (”How Branding Can Kill Your Profit“) has twisted the shorts of a plethora of marketing folk.
You’d think that nobody would bother to argue against the something as uncontroversial as the idea that marketing groups sometime waste money.
But marketeers are desperately trying to hold onto […]
Original post by Geoffrey James