As a small businesses we have the advantage of being able to move quickly, we can also be very adaptable. Consider catering your message at a specific audience. These niche markets and verticals are often overlooked by large companies and small businesses can truly have an advantage when they understand a niche.

Just as we saw the emergence of topical and vertical web search engines and directories that cater to a specific audience we are now see vertical RSS and podcasting directories. These are some of the vertical engines that have launched in the course of the last few months:

Medical Feeds - an RSS directory dedicated to medical feeds.

Religious Podcasts - a podcast directory dedicated to podcasts that have a religious element.

Realty Feeds - an RSS directory to assist buyers in locating homes for sale.

Finance Investing - an RSS search engine and directory for finding financial related feeds.

Security Protection - a collection of security and alert feeds.

Videocasting Station - a more general directory, with the common theme that all content contains videos.