Welcome to our sales training guide.

Today we are going to look at one of the most common yet fatal sales mistakes…

Talking too much.

Some people go on and on and on and on and on and on and on and on…. annoying isn’t it?

When you are selling, you need to be asking questions. Questions are the key to discovering the needs and worries of a potential customer.

If you are not asking, then you are telling, and people don’t always like being told, especially by a complete stranger.

So try this rule… for every sentence you speak, the customer speaks two. If you can maintain this average, then you have succeeded in opening up the customer’s defenses.

If you speak more than the customer… well… you my friend are going to struggle to make a sale.

Remember, there is no sweeter sound to a person than the sound of their own voice!

Original post by admin