Welcome to our sales training guide. Today we are going to discuss rapport.

Rapport may sound like a cheap perfume, or perhaps a bolognese sauce, but it is one of the arts of not only the world of sales, but also any form of human interaction.

You see, rapport builds trust - trust builds more sales - more sales builds more money - more money builds… well, it can build almost anything.

There are thousands of articles on the net that can show you how to build rapport, go and have a read, make the time to know the basics, and above all… take the time to get to know your customer a little. If you jump straight into a presentation then you are going to be facing an uphill battle from the very first second.

Rapport - bring people together.

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