How Much Is A Site Review Worth?

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I almost never do any kind of client work. I’ve said that time and time again, however, there are some rare occasions where I’ll take something on, and when that happens, it’s almost always in the form of a site review (or site audit, depending upon what term you’d like to use). I don’t have time to devote to ongoing client work, so a one-time review, with some follow-up Q&A via email to clarify the review’s points is all I can generally commit to. But when it comes time to tell someone how much I charge for a site review, I always wonder what the client thinks of the price.

I charge $500 for a site review. When people can get absolutely FREE site reviews from many experienced SEOs at places like Cre8asite Forums, SEOrefugee, and any number of other places, why would anyone agree to pay $500 for such a service? Granted, the forum users have no obligation to give your site all of the attention, but you generally get pretty good advice in those places.

But wait, now, I know my $500 charge is actually on the low side. I know others who charge $5000 and more. I have no idea if those reviews are worth that price or not, since I’ve never used them, but I’ll just assume that you get a great site audit, since I don’t know any different. Still, $5000? For a site audit? Is that a good deal or not?

I’m not looking for any definitive answers. Since I so rarely deal with client work, it really doesn’t matter much to me. But since I recently had someone mention that the $500 seemed high, and I just yesterday noticed someone else advertise for $5000, I thought it might be a good idea to turn this over to all of you.

Is a site review ever worth anything beyond FREE?

Assuming the SEO is reputable, what is a price point that is comfortable?

Would you pay for a site review, or would you just entrust one of the free reviews available at the forums?

Is it more a matter of who is doing the paying? (i.e. mom and pop shop vs. big brand)

Or is it more a matter of who is doing the review?

Just one of those days when my curiosity gets the best of me.

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