This week googling officially became a verb. The 11th edition of the Merriam-Webster Collegiate Dictionary now includes “googling” (lower case g).  It’s about time. People have been using Google as a verb for years.

Having your brand name used as a generic term, is of course, a mixed blessing for a company. On the one hand, it’s great to have your name become the common shorthand for an entire category. It implies acceptance that your product is the standard by which all others in the category are judged and it’s great word-of-mouth for building awareness and trial.

Googling