Does Direct Mail Generate Leads?
I thought it would be interesting to find out what’s really working (or not) in this area, from real people — which means you, the readers of this blog. So I’m posting a couple of polls to find out the straight scoop from those who know best. But first, I have this request: If you’ve had success or failure with direct mail, please tell us about it in a comment.
Original post by Geoffrey James
