In last week’s edition of Sales Muscle, we asked the following: “Is there a time when you must simply say ‘no’ to a customer?”

Here are two notable responses:

1.) I will definitely say no to a customer if my product is not going to benefit
them. Why would I want them to spend their money on something I know is not
going to work for them only to turn around and tell me that my product
doesn’t work. I will tell them where they should be spending their money to
help their business grow. They do appreciate this. They learn to trust you
and when you do have something for them that does fit, they do not hesitate
to buy from you. I love helping my customers even though it doesn’t always
fill my pocket. - Patty H.

2.) Yes! Some customers ask for too much and don’t spend enough to warrant it.

Like in radio, the client says “I’ll spend X amount with you, but I need two for one spots and weather sponsorships and be included in a station contest.” That doesn’t make sense for the radio station. - Jeff

Thanks for the feedback, and I look forward to your responses to this week’s question.