Content Curation in Business
Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content.
Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy and find it to be a challenge.
Original post by fjr@nevercoldcall.com (Frank Rumbauskas)