Social Media Advertising for Small Businesses
Posted January 24, 2012 
Comments(0) According to Cassino, social- media marketing offers local businesses an easy way to sidestep expensive local-media advertising channels and deliver their offers directly to potential customers.
In the latest survey of more than 4,000 small firms conducted by Borrell, local business owners on average said they expected to devote about 14 percent of total online-ad spending this year to social media. That is more than double the 6.6 percent social-media allocation by local businesses in 2011.
Put that into dollar terms and it represents a spending increase from about $1.1 billion last year to projected spending on social media this year of over $2.2 billion by local businesses.
Original post by fjr@nevercoldcall.com (Frank Rumbauskas)