Appeal to Consumers’ Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.

Original post by deucetwo

Avoid Greenwashing Your Business

Sincerity leads to success in the emerging world of green marketing.

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5 Green Trends for Small Business

When you can make money and make a difference, everyone wins.

Original post by deucetwo

They’ve Got Baggage

Thanks to this one-of-a-kind business, countless travelers’ losses are one small town’s gain.

Original post by deucetwo

A.S.A.P. Branding–Style

In Part II of this series, branding expert John Williams shows how to design your brand to reflect your company’s image and draw in customers.

Original post by deucetwo

A Marketer’s Survival Guide

Changes in the marketplace and economy are changing the ways consumers spend. Here are 4 ways to cope.

Original post by deucetwo

3 Secrets to a Site that Sells

Put these tips in place to turn browsers into buyers.

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Control Your Cash Flow

Here are 5 ways to reduce your vulnerability during the credit crunch.

Original post by deucetwo

Beijing’s Hutongs: Preserving History Through Business

These Chinese entrepreneurs sacrifice profits to maintain a piece of their culture.

Original post by deucetwo

Amazon vs. eBay: a 7-Point Comparison

Knowing the pros and cons of each can help you maximize your online profits.

Original post by deucetwo

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