WorkBoxers:

I recently approached Alborz who runs a blog with car advice and told him I wanted to do a little experiment with his Google Adsense adverts. I told Alborz that I wanted him to change his Adsense link color to match his sites link color. At the time, Caradvice.com.au had the default blue that is standard with Adsense.

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A few days ago Alborz informed me that while his traffic had risen 25% (nothing to do with what I did!), his daily Adsense earnings had doubled!

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