According to the Business Blog:

Nearly two thirds of adults intend to do their holiday shopping online this year. Take a tip from the major eTailers’ marketing playbook:-blogs, RSS feeds and viral marketing are what you need to drive all those eager online shoppers to your site.

Nearly half, 41.6 percent, of retailers will incorporate blogs or RSS feeds into their holiday marketing strategy, and 79.5 percent will use viral marketing at social networking sites, like MySpace and Friendster, says the 2006 eHoliday Mood Survey released Wednesday. The study was conducted by BizRate Research for Shopzilla and Shop.org.

Now is the time to prepare and setup a feed!