Insider: Yes, Branding Killed GM!
Posted April 30, 2009 
Comments(0) A couple of weeks ago, I pointed out that the reason GM was dying was that the firm focused on branding rather than product quality. (The posts are “What Killed GM? Brand Marketing!” and “Why GM Failed, As Told by GM’s TV Ads“.) I just received a email from a GM Sales insider, confirming this […]
Original post by Geoffrey James