What Killed GM? Brand Marketing.
Posted March 31, 2009 
Comments(0) Conventional wisdom is that bad management is responsible for the impending death of this once-great American corporation. But that’s too simplistic an explanation. While GM’s management is ultimately responsible, the real culprit was brand marketing — not the marketers themselves, some of whom are no doubt bright fellows — but the entire concept of brand […]
Original post by Geoffrey James