Sales presentations to large groups of people are tough to do well. Here’s a quick way to assess whether your sales presentation will really close the deal, based upon conversations with presentation guru Terri Sjodin and Harvard B-school professor Stephen M. Kosslyn. Get out your most recent sales presentation and answer the following […]

Original post by Geoffrey James

Over the past several years, the IT market has been reshaped by numerous disruptions – online delivery, community-based development, solution-oriented packaging, and emerging markets. These disruptions, which started at the margins, gained momentum in 2007 with the rise of everything-as-a-serv

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Managing e-mail campaigns.

Original post by Ryan Underwood

Revamp your online brand and increase site traffic with these 6 guidelines.

Original post by tom@tomrichard.com (Tom Richard)

There’s plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.

Original post by tom@tomrichard.com (Tom Richard)

Learn about the daily dangers faced by these risk-taking entrepreneurs.

Original post by tom@tomrichard.com (Tom Richard)

Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips:

Original post by Adam Bluestein

How companies can make a splash in the big-money world of TV product placement–without spending a dime.

Original post by Adam Bluestein

Selling high tech sometimes means selling hype. And there’s nothing really wrong with that, since high tech moves so quickly that what once seemed miraculous eventually becomes commonplace. And some folk who sell hype, like Steven Jobs, are fabulous role models if you want to see how to make technology sound a heck […]

Original post by Geoffrey James

Business for sale: A Tennessee company that produces events and concerts, for $2 million.

Original post by Elaine Appleton Grant