Look around your site. Now look around your competitors’ sites. What’s missing? I’d bet something is missing. What topic hasn’t been explored, explained, or expounded upon? Which user question has never been answered? What diagram has never been drawn? What podcast has never been heard? What screencast has never been shared?

Users are looking for something in your niche that they can’t find. I guarantee it. Figure out what it is and give it to them. Optimize the page for the appropriate search terms, share and socialize it, and OWN that search.

Be an SEO detective. Find what’s missing and be the first to display it. That’s linkbait at its finest.

---

Copyright © 2007 SEO News - All The SEO Scoop. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact legal@www.seo-scoop.com so we can take legal action immediately.
Plugin by Taragana

Original post by DazzlinDonna

Welcome to day 4 of the blog profitability series at The Internet Cash Flow Guy. Last time we completed a break even analysis and now have a good idea of how much we need to earn every month on each of our sites to not be out any money. The next step is to build the income and expense sheet so we can see how profitable each site is.

Profitability is a simple concept. Many people think that financial analysis on their blogs is a black box that requires complex spreadsheets with weird calculations that only an astrophysicist could understand. That is not true - it is simply based on the following formula:

Revenue - Expenses = Profitability

With that understanding, we can build a spreadsheet that does the calculation for us for each site we have. To help you with this process, once again I have attached a sample Google spreadsheet that you can use to build your own sheet. Click here to get the sheet.

You will see that the bottom line number is actually how much money you are taking home after you subtract your expenses from your revenue. Do you have any sites that are losing money on a monthly basis? Which sites are the most profitable? Should you cut the money losing blogs and focus your attention on the one that is giving you the best return? These are all questions that should be answered if you are serious about making money online.

The next step in the process is to take the analysis one step further to build a spreadsheet that will provide us with a yearly view of profitability by rolling up the monthly results. This will be the topic of the the day, day 5, of the blog profitability series.
Insert affiliate ad.

Original post by The Internet Cashflow Guy

The controversy surrounding Bill O’Reilly’s visit to an African-American-owned restaurant in Harlem probably hasn’t been a lot of fun for the Fox News host, but it hasn’t been a problem for Sylvia’s owner, Kenneth Woods.

Original post by Angus Loten

The fierce debate surrounding Bill O’Reilly’s comments on race in America stemmed from a visit to Sylvia’s restaurant in Harlem. So what’s life in the national spotlight been like for owner Kenneth Woods? Is controversy really good for business?

Original post by Angus Loten

You can’t escape products on screen, but now they’re making their way to your local theater.

Original post by Geoffrey James

Once you’ve generated traffic from SEO, implement these 11 strategies for getting visitors to buy.

Original post by Geoffrey James

Rather than planting new accounts, cultivate the relationships with the customers you already have.

Original post by Geoffrey James

Here’s how to build your e-mail list and develop creative ideas.

Original post by Geoffrey James

Have you ever heard the famous movie quote: “You had me at hello“?

You haven’t heard it before?

Ok, grab some tissues, this is going to be emotional:

Jerry Maguire: I love you. You… complete me.
Dorothy: Shut up. Just shut up. You had me at “hello.”

Many see this as a piece of cinematic history, but as a sales guru, I see it as a sales example.

You see, Jerry Maguire was about to go into some rant about how much he loved Dorothy, but she was already sold, and she probably just wanted a nice snog.

This is something that happens a lot in sales… no, not juicy snogs… I mean not knowing when to stop and close the deal.

It may be tempting to give your 45 minute demo and presentation every time, but you could save valuable time by knowing when to stop and focus on closing the sale.

So often I see customers showing a genuine and forceful interest in the product, but the sales person continues to blabber on about how many suction nosels the product has.

This can lose you the sale, but even worse, it can lose you a longterm customer.

Original post by admin

Today we are going to continue our sales training guide, and we are going to look at the qualification process.

Qualification? Don’t worry, I am not going to ask you to take some exams… instead, I want you to focus more on a popular sales area that is often overlooked.

Qualifying the customer.

This is a fairly simple process… it goes a little something like this:

Hero: Good afternoon Mrs Jones, may I ask if you own a car?

Mrs Jones: No I don’t

Hero: Ok, thanks for your time.

See how our hero saved valuable time by using a qualifying question to learn about the customer. Ok, to be fair, in this instance the hero was selling peanut butter, but it was his first attempt, so I don’t want to be too harsh on the lad.

You can qualify a lead without being too direct simply by trying to blend it into the conversational opener. Combined with some good rapport skills, you can often qualify the customer without putting them on guard.

Original post by admin