Add social bookmarks to your website to increase popularity.

Anyone who has been an active reader of computer trade magazines or online publications over the past few years has seen a steady increase in the number of references to things called “Web services” and “SOA.” Indeed, more and more businesses are turning to these technologies to help improve their bottom line.

But what do these technologies mean to small businesses and sole proprietors? Can small organizations stand to benefit from SOA as much as Fortune 500 companies? The answer is difficult, if not impossible, for people to ascertain if they do not understand what the Web services and SOA technologies are, and what potential benefits they provide. This article will attempt to explain SOA in terms that a small business owner or manager can easily understand.

Small Business Primer

Google is optionally providing Adwords advertisers the option of viewing click fraud reports. Information on the Click Fraud Report.

Tom Richard Marketing is proud to announce our latest product in a series of sales training products.

We proudly announce “Business Class Sales Training,” a 13-week sales training course designed for the professional salesperson and small business owner.

Due to the success of our training programs, we will be opening a Toledo based training center where “Business Class” will be held each and every week.

The new training course was developed by popular request. There are professional salespeople and small business owner who simply do not have the sales training necessary to be successful in today’s marketplace. If you, or your employees, are tired of the results you are seeing, then upgrade your sales skills to “Business Class.”

ReveNews:

Google respondsto the buzz created by Eric Schmidt’s March comments on click fraud today (finally). Most everyone suspected that the comments (”let clickfraud happen”) were taken somewhat out of context, but I hope that they pursue fraud faster than they pursued making an official post about this statement. Granted, the comments have only recently begun to pick up attention, but perhaps they should have taken a more proactive stance of assuring advertisers and others in the industry of their position on fraud before comments like this could be taken as an economic policy of the company. Damage and harm to reputation and brand can easily occur as a result of these sorts of memes spreading, even if they were taken out of context…

Social bookmarking has quickly become a popular way for frequent internet users to share their favorite websites with the public. Having a website added to a bookmark directory can increase traffic significantly. Bookmark chicklets are a newer creation that help remind those viewing a website to add it to the social bookmarking directories. It makes the bookmarking process easier for those who have found a website that is a good source of information or services. Another advantage of the tool is that the website description that goes into the bookmark is written into the script, allowing creators of the chicklet to choose how their website will be described in the directory.

Free Social Bookmarking Chicklet Tool

Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.

Converting RSS Feeds to HTML

Digg the popular social bookmarking site has added a sports section to their website. Submit sports related stories.

This week googling officially became a verb. The 11th edition of the Merriam-Webster Collegiate Dictionary now includes “googling” (lower case g).  It’s about time. People have been using Google as a verb for years.

Having your brand name used as a generic term, is of course, a mixed blessing for a company. On the one hand, it’s great to have your name become the common shorthand for an entire category. It implies acceptance that your product is the standard by which all others in the category are judged and it’s great word-of-mouth for building awareness and trial.

Googling

Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in print does not necessarily mean that it is true. In fact, in today’s online world, the collective truth might be the closest thing we can get to the real truth. Peer policing and social bookmarking have become common in the online world.

Online Credibility in Question