In sales networking is the much coveted strategy to generate leads and help us close deals while reducing the amount of cold calling or hard selling we do. With that said, many people misunderstand what real networking is all about. Today’s sales podcast is about the 12 Steps to Making the World Your Networking Function:

1. Be referable don’t gather contacts or push for referrals
2. Be interested not interesting
3. You can’t have 200 best friends – prioritize
4. Add value with your network
5. Bank your equity (with the right people)
6. It’s a small town
7. Map and seek out the players
8. The more you give the more you get
9. Do your due diligence before you refer
10. Keep Promises, Follow-through
11. Be seen
12. Step it up every year

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Shane Gibson is the author of Closing Bigger the Field Guide to Closing Bigger Deals and President of Knowledge Brokers International Systems Ltd. a leading sales performance and leadership development organization. Shane divides his time between his entrepreneurial projects, speaking at major conferences and mentoring salespeople and entrepreneurs.

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